Matt Rodak | Marketing Director · Growth & AI Marketing

Why hire me

Three reasons I’m a safe bet for your growth goals

I answer for revenue

I run marketing like a business owner. I own cost per customer, lifetime value and pipeline, not likes and clicks.

3.1 → 5.4Customer value to cost ratio (LTV:CAC), across a client portfolio

I build teams and systems

I built and led an 8-person team, built 40+ lead and funnel systems, and grew two networks from 1 to 50+ locations.

40+Lead generation and funnel systems built and running

I make marketing faster with AI

I launched an AI marketing practice: AI voice and chat that answer leads in seconds, automated follow-up, and AI search visibility.

+37%Lead-to-customer conversion from AI and automated follow-up

The record

Numbers I can walk you through, line by line

Selected results from my career. Each one has a story behind it, and I’m happy to show the work.

$28M+

Revenue generated or influenced

Across marketing, enterprise sales and B2B growth roles

$1.2M

Yearly paid-media budget managed

Across 25+ client accounts running at the same time

−34%

Lower cost to win a customer

Average customer acquisition cost (CAC) across the client portfolio

4x

E-commerce revenue, $300K to $1.2M

For HKA USA, a combat sports equipment brand

$220K

Recovered from forgotten leads

For a fire-protection client, with zero new ad spend

1 → 50+

Locations, twice

A Colorado provider network and a skilled nursing network, leading teams of 20+

How I work

I don’t run one channel. I run the whole engine.

Most marketers stop at the lead. I follow it all the way to revenue, then work backward to fix whatever is slowing it down. Pick a stage to see what I do there, and the proof.

Stage 01 · Traffic

Show up where buyers are already looking

Paid search, paid social, local SEO, Google Business Profile, and answer engine optimization (AEO), so clients get found and recommended in AI tools like ChatGPT and Google AI Overviews.

Google AdsMeta AdsSEO & Local SEOAI search (AEO)30+ markets

Top 3Google ranking for a tree-care company in 6–8 weeks, starting with no website

30+Geographic markets with go-to-market plans

Case studies

Different industries. Same playbook. Real results.

E-commerce, construction, home services, healthcare and retail. Each one meant learning a new buyer, then building the system that fit.

E-commerce · HKA USA

Grew a combat sports brand from $300K to $1.2M a year

Built the Shopify store, then the engine behind it: conversion work, paid ads, influencers, and email programs that brought buyers back.

Start · ~$300K+74% in first 9 monthsNow · $1.2M

Shopify store build-out and conversion rate optimization
Paid acquisition, influencer marketing, lifecycle and retention programs
Designed the personal logo and merch line a six-time world champion fighter still uses

B2B healthcare services · O2 Management Systems

Grew one program into a 50+ facility network

Built the full B2B revenue process, from research and outreach to contracts, onboarding and expansion, while leading 20+ staff.

Before

$450K

After

$6.8M+

Retention

93%

Territory expansion, referral marketing and consultative selling
Revenue per account up 27% through multi-site expansion and cross-sell
Executive relationships and performance reporting kept facilities for years

Construction · coatings startup

Built a lead engine from scratch

Helped launch an epoxy and concrete coatings company and built its full lead system.

0 → ~300Qualified leads a month, on average

Google Ads, local SEO and Google Business Profile
Meta ads and retargeting
Review generation and CRM follow-up

Fire protection

Found money already sitting in the CRM

Cleaned the data, set lead rules, and built AI and automation workflows to restart old conversations.

$220KRecovered with zero new ad spend, plus 45+ hours of manual work saved every week

Automated reactivation by email and text
AI and automation cut admin processing time up to 65%

Home services · tree care

From invisible to top 3 on Google

A 20-year-old company with no website and no Google Business Profile. I built the whole program.

6–8 weeksTo a top-3 Google ranking for its main local search

Website, Google Business Profile and local SEO
Google Ads, CRM, email and SMS
An AI chatbot to answer questions any time

Healthcare technology · New Life RPM

Took a brand-new care category to hospitals

Built the go-to-market engine for early remote patient monitoring and chronic care programs, in a regulated market with long approval cycles.

Pipeline

$18M+

Closed

$9.6M+

Locations

1 → 50+

Lead-to-meeting conversion up 64%; enterprise sales cycles 31% shorter
Multi-year agreements with major health systems
Participating programs reported readmission drops of up to 67%

Multi-location retail · GNC franchise

Moved a struggling store up the regional rankings

Local SEO, Google Business Profile, community marketing and steady review generation.

#56 → #4In its region

Local search and profile optimization
Community and event marketing
A repeatable system for earning reviews

Portfolio

Websites I’ve designed and built

Real, live sites for real businesses. Each one is built to do a job: turn visitors into calls, quotes, bookings and sales. Hover to scroll a page, or click to see it full size.

Combat sports e-commerce · Shopify

HKA USA

The Shopify store behind the $300K to $1.2M growth story: product collections, a custom gear order form, an ambassador program, fighter social proof and email capture.

Garage & concrete coatings · Denver

American Epoxy Floors

Lead-generation site for a Denver coatings company: offer-driven copy, six service lines, a 6-step process, reviews and service-area pages for local search.

Tree care · Aurora, Colorado

Ironwood Earthcare

The site behind the top-3 Google ranking in 6–8 weeks: problem-first messaging, six services, a clear assessment process, commercial and HOA pages, real Google reviews and service-area FAQs.

Commercial fire protection · Colorado

Redline Fire Solutions

Full company site: ten service lines, property types, service areas, a written guarantee, a live fire map and FAQs built for local and AI search.

Custom apparel & print

36 Design House

Brand and lead-capture site: product lines, print services and a quote form that accepts customer artwork.

Music group · booking & merch

Good Ol’ Boyz

Band site built to book shows and sell merch: audience stats, discography, a full booking form and a video wall.

Startup · career portfolios

FolioVive

My own venture, built from zero: brand, positioning, product tiers and pricing, interactive demos, objection-handling FAQs and a full conversion path.

Want the full story?

I’ll walk you through the builds

On a short call I’ll share my screen and show how each site was planned, written, built and tied to leads and revenue.

If you hire me

Here’s what my first 90 days look like

No guessing and no big reveal at month six. You will know what I found, what I’m fixing, and what it’s worth.

Days
1–30

Listen and diagnose

Goal: find the biggest leak

Meet Sales, Finance, Operations and the team
Audit tracking, funnel and cost per customer by channel
Find quick wins and ship them

Days
31–60

Fix and build

Goal: plug the leak, prove it

Fix tracking so every dollar is measured
Rebuild the weakest stage of the funnel
Add AI speed-to-lead and follow-up

Days
61–90

Scale and lead

Goal: a plan leadership can trust

Move budget to the channels that win
Set team rhythms, goals and dashboards
Deliver a 12-month plan built from revenue

Want this written for your company? I’ll put together a short custom 30/60/90 plan before our first call.

Straight answers

Questions hiring managers ask me

I want to go deep with one team and own one number. Running 25+ clients taught me a lot of playbooks. Now I want to build something lasting with a team, instead of starting over every few months.

Both. I’ve set annual plans and managed a $1.2M yearly ad budget, and I still build campaigns, funnels and automations myself. I know what good work looks like because I’ve done it.

Yes. I built and led an 8-person cross-functional marketing team plus agencies, a 5-person business development team, and 20+ clinical and support staff. I set goals, rhythms and standards, and I coach people to hit them.

I’ve grown service businesses, construction, healthcare, e-commerce, retail, SaaS and professional athletics. My first step is always to learn the buyer before I spend a dollar. That is how a tree-care company with no website reached Google’s top 3 in 6–8 weeks.

For real work, not hype: AI voice and chat that answer leads fast, automated follow-up, AI search visibility, and cutting manual admin. Those systems lifted lead-to-customer conversion 37%. I’m an Anthropic Partner and a Claude Certified Associate, and I train teams to use AI well.

Fast. HKA USA grew 74% in the first nine months, and the fire-protection client recovered $220K without new ad spend. My 90-day plan above shows exactly how I start.

Experience

Four chapters. One focus: growth.

Director of Marketing & AI Integration

Jul 2025 – Present

G2G Consulting (AI Performance Advisors practice) · Denver, CO

+37% lead-to-customer$375K+ new client revenue$220K recovered

Launched and lead the firm’s AI marketing practice: AI chat, AI voice and automation to capture more leads, respond faster and lower cost per lead, plus AEO to get clients recommended in ChatGPT, Google AI Overviews and Perplexity.
Built the full marketing program for a 20-year-old tree-care company with no website, reaching a top-3 Google ranking in 6–8 weeks.
Built AI and automation workflows that cut admin time up to 65% and removed 45+ manual hours a week.

Director of Digital Marketing & Growth

Jan 2021 – Jul 2025

G2G Consulting · Denver, CO · 25+ clients, startups to about $15M in revenue

$12M+ attributed revenue−34% CAC+76% qualified demand8-person team

Owned portfolio growth strategy and a $1.2M yearly paid-media budget; built and led an 8-person team plus agencies, with goals, operating rhythms and executive reporting.
Raised the customer value to cost ratio (LTV:CAC) from 3.1:1 to 5.4:1 through channel profit analysis and budget shifts.
Built 40+ lead and funnel systems that raised MQL-to-SQL conversion 41%, opportunity creation 36% and marketing-sourced closed revenue 52%.
Led go-to-market across 30+ geographic markets; grew HKA USA from about $300K to $1.2M a year; moved a GNC franchise from #56 to #4.

Business Development Manager

Aug 2018 – Jan 2021

New Life RPM · Denver, CO

$9.6M+ closed$18M+ pipeline−31% sales cycle

Built the go-to-market engine for early remote patient monitoring and chronic care offerings: segmentation, personas, positioning, ROI models, funnels and sales enablement.
Scaled the provider network from 1 to 50+ facilities across Colorado with a repeatable outbound process used by a 5-person team.
Improved lead-to-meeting conversion 64%.

Marketing & Business Development Director

Feb 2009 – Jul 2018

O2 Management Systems · Colorado

$450K → $6.8M+ yearly revenue93% retention20+ staff led

Grew a single-facility respiratory program into 50+ skilled nursing facilities statewide.
Built the complete B2B revenue process, from market research to contracts, onboarding, retention and expansion.
Raised revenue per account 27% through multi-site expansion, cross-sell and referral development.

Expertise

The full marketing toolkit

Strategy & Brand

Marketing StrategyBrand Strategy & IdentityPositioning & MessagingGo-to-Market (GTM)Market ResearchICP & SegmentationCompetitive IntelligenceOffer & Pricing StrategyEvent Marketing

Demand & Digital

Demand GenerationPaid Search (Google Ads)Paid Social (Meta Ads)SEO & Local SEOAEO & AI Search VisibilityGoogle Business ProfileCROLanding Pages & A/B TestingSocial MediaContent & EmailSMS MarketingReputation Management

Analytics & Lifecycle

Marketing AnalyticsCRM & Marketing AutomationLead Scoring & RoutingAttributionSales FunnelsLifecycle & RetentionCAC, LTV & ROASForecastingKPI Dashboards

Leadership

Annual Marketing PlanningBudget ManagementTeam Leadership & DevelopmentAgency & Vendor ManagementSales AlignmentExecutive ReportingAI AdoptionSpeaking & Training

Platforms I use every week

Google AdsMeta Ads ManagerGoogle Business ProfileShopifyHubSpotGoHighLevelMailchimpGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleApollo.ion8nZapierChatGPTClaudeGoogle GeminiElevenLabsRetell AICanvaCapCutHeyGenHiggsfieldNotionGoogle WorkspaceGoogle AdsMeta Ads ManagerGoogle Business ProfileShopifyHubSpotGoHighLevelMailchimpGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleApollo.ion8nZapierChatGPTClaudeGoogle GeminiElevenLabsRetell AICanvaCapCutHeyGenHiggsfieldNotionGoogle Workspace

My story

I learned marketing on a packed restaurant floor, long before I ran my first ad.

Managing restaurants and nightclubs young taught me how people think, how to lead a team through a crazy night, and how to sell. Everything since has built on that.

Anthropic PartnerClaude Certified Associate

Guest speaker & trainerBrand building and marketing processes

Lifelong learnerAlways testing new tools and methods

Registered Respiratory TherapistB.S. Healthcare Administration

1
Restaurants & nightclubsLearned people, leadership and selling in fast, crowded rooms.
2
Respiratory therapyA change of direction that made it clear: business was my calling.
3
Operations & business developmentGrew two healthcare networks from 1 to 50+ locations.
4
Marketing leadership & AILed growth for 25+ clients and launched an AI marketing practice.

For introductions